From the Fields
"Two-thirds of consumers surveyed say they would switch to a product from a purpose-driven company, and 68% say they would feel more willing to share content with their social networks from purpose-driven companies than traditional companies."
Practical tips from one of the most successful storytelling initiatives in digital history.
“We support Facebook’s efforts around transparency but have disagreed with how they’re approaching it. We’re now actively engaged with them to get to a solution that recognizes and distinguishes independent journalism like that of The New York Times.”
"Journalism conferences provide valuable teaching and networking, but choosing which to attend can be overwhelming, especially when dates overlap and travel gets expensive."