From the Fields
"So whether you’re writing a hard-hitting op-ed or creating informative blog posts, statistic-driven infographics, and big rock content, we all need to implement the same rigorous, journalistic process."
Here's a story that will become increasingly common: journalists going into content marketing and then returning back to journalism as new models arise.
The answer, according to former San Francisco Chronicle business columnist Thomas Lee, is a resounding no.
Another example of leveraging journalism street cred to break into the growing content marketing industry.