From the Fields
This piece from Nat Eliason, founder of Growth Machine, addresses the importance of improving old content so it can rise in rank.
"Facebook recently decided to start labeling genuine political news and opinion as political 'advertising.' This is not only misguided, but plays into dangerous anti-journalism narratives around the world that present real risks to reporters and local news publishers."
"It’s little wonder, then, that brands are hiring journalists and setting up their own content operations, and media companies are setting up content-creation studios to help brand marketers meet their objectives."
“We want to know what’s happening in our community that we should be writing about...."