From the Fields
"Do legacy local news enterprises confront unprecedented difficulties? Yes. Must the hard-working folks who show up every day to cover and communicate local news fall on their swords while hedge funds pick them dry of cash? No."
"With the rapidly-changing media landscape that exists in 2018, it's more important than ever for public relations professionals to understand the best ways to communicate with journalists to tell important stories."
Every industry is at its own level of content marketing maturity. This short piece by Dana Dobson at CUInsight shows that the credit union industry might just be getting started.
"The University of Denver’s Project X-ITE announced today it is teaming with the Gates Family Foundation, the Boston Consulting Group and community leaders to develop a business plan and prototype for a sustainable, scalable independent statewide digital news medium for Colorado."