From the Fields
As our featured piece addressed the tension between the industries, it makes sense to look at the tensions existing within the journalism industry. Scott Pelley, in this poignant piece for The Arizona Republic, addresses a few, including this gem: "Biased reporting closes minds. Journalism is meant to open them."
Media companies (and content marketing teams that view themselves as media companies) are increasingly exploring ways to engage with their readers. Underlying all of this is often the assumption that readers want to respond to words with words. That's probably true for the most part, but here's how an NBC-affiliate is trying to blend that assumption with something new.
The lesson for journalists and content marketers: If your readers truly feel they need your content—and it's your job to create content of such value that they do—paywalls, gated content, and subscription forms will likely not deter them from getting it.
“All successful journalism has shock value." Ugh. Here's a disheartening, but important look into how the "new yellow journalism" breed of content producers expertly manipulate the many readers among us who confuse seeking out the truth with seeking out what they want to think is true.
Content Land subscribers likely know I'm not big on list articles like this, but Samantha Owens Pyle asks a few questions that are crucial for those of us in journalism and/or content marketing.