From the Fields
“The key to powerful buyer persona development comes down to three important factors: grounded in fact, functional, and more than demographic data.”
“When you start looking at data analytics and you start talking about how a story connects with an audience and start asking journalists to think about that and focus their attentions based on that information,” Glines said. “Now it’s marketing.”
"It quickly became clear to him why some newly unemployed journalists might bolt the industry altogether for a more lucrative, stable job in content marketing or public relations."
"...a conveyor belt for innovative ideas that change journalism methods, formats and practices across Europe."