From the Fields
The Washington Post, under Bezos' leadership, built out a SaaS platform. And it's likely to become another strong revenue stream to support The Post's journalism work.
James Breiner, a former ICFJ Knight Fellow, offers up some great advice for both journalists and content marketers.
"If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business."
Of course it's not, but this and the lone comment (at the time of writing) are worth a read—even if just to get a glimpse into another perspective.