Fidel Castro’s obituary over at The New York Times tops our list this week. Why? Because it’s absurdly epic. At 7,900 words, this mini-book on Fidel Castro crushed the hundreds of other obituaries published at exactly the same time.
The “skyscraper method” is talked about in content marketing circles. Well, this is journalism’s way of knowing what was coming, building in advance, and expertly publishing something at once filled with immediacy and sure to drive traffic for years to come.