From the Fields
"It was clear to us that the media landscape was extremely grim. People were talking about the death of print and that digital was the only possible solution – but we believed people may fall out of love with their smartphones at some point."
"The thing is, when marketers try to get the most value out of their content, what I’ve seen a lot of them end up doing is something counterproductive: They want to mention themselves and their companies every chance they get."
"Didn’t go to journalism school? Not a problem—I didn’t either. Here’s a quick rundown: The inverted pyramid device shows how information should be prioritized when shared with the reader. It places the most newsworthy information at the beginning."
"...one area where this disconnect commonly plays out in many organizations is content strategy."