From the Fields
Moz is engaging in an important rewrite, but they're taking a unique approach: Sharing it chapter by chapter and incorporating their audience's feedback as they go.
"And it is in this new, data-saturated, personalized world that content marketers are given the essential foundation to create one-to-one experiences."
"What’s the process to throw out the poorer ideas, keep the best, and ensure that there’s at least a strong chance of seeing success from the campaign?"
"Many of my interviewees stated that if they get stuck with a data project, they would seek out and offer help to one another – even beyond company borders. 'Coopetition,' collaboration between competitors, is common practice."