From the Fields
"The risk at present is that journalistic outlets get distracted by what is in essence a phoney war with social media giants, seeing that tussle as a zero-sum game. In reality, it’s likely they are now wedded to one another, and will sink or swim together."
"Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do?"
"Before you can deploy content, you need an able team and you need to train it well. Send sales off on a quest with the wrong weaponry, and you're sure to lose. But convince your own sales team about the benefits of content marketing, and they'll be better equipped to conquer."
"The prevalence of AI, the political climate and efforts and warnings against manipulative guest posts and distracting advertisements, all signal that change is coming. Focus on long-term SEO strategies that will keep you competitive in the year ahead."