From the Fields
Check out modern journalism job descriptions. Most of them ask for social media prowess as well as standard journalism chops. And nobody, in my opinion, knows social media like the team at Buffer. If you read any piece about "the future" of social media marketing this year (and there are many to choose from), please make it this one.
The answer is yes. But Ed Heil, owner of StoryTeller Media + Communications, offers up a few notable points about why in this piece over at Business 2 Community. Here's his advice for thinking differently about content strategy: "First of all, take off your marketing hat and try thinking like a journalist."
Let me put this bluntly: Most content recommendation modules are junk. They're junk for the reader because the content is usually irrelevant, intrusive and often offensive. They're also junk for the publisher because the earnings are so small and because they are basically holding up a huge sign that says "Leave our website and go to another one." Still, cash-strapped sites turn to these providers to survive. Lucia Moses, Senior Editor at Digiday, breaks down why.
If you can put aside your political emotions, this piece has much to teach about what one of the most revered and forward-thinking media companies on the planet learned about covering this election year. Use this piece as a sort of informational exercise on thinking outside of the box, and those of you in journalism and/or content marketing will be rewarded.
I'll just leave this one here: "But for the publisher, which owns several of Australia's leading newspapers, the distinction between its journalism and content marketing initiatives has become critical."