From the Fields
"Facebook had become the single largest distributor of human attention in the history of the world, and it seemed like professionally produced journalism was almost more trouble than its worth."
"In most cases, content marketing isn’t what failed. The problem, instead, is that many brands still haven’t nailed down and agreed upon the definition of content marketing."
"But instead of clobbering Facebook one more time, media should now thank it. Facebook has just done media the biggest favor of them all. It has forced media to face the fact that digital advertising and ever-growing web traffic will never sustain the industry, especially if that traffic comes from monopolies like Facebook hoping to claim the entirety of digital advertising dollars for themselves."
"We have recently added a new filter to BuzzSumo that allows you to search for good examples of evergreen content in any topic area or on any domain.
"We look for articles that consistently gain shares and links over time. Based on this consistency we allocate each article an evergreen score. In simple terms the higher the score the more evergreen the article. If an article is less than 40 days old we score it a zero by default."