From the Fields
"Successful marketers in the year ahead will place brand purpose at the core of business and brand strategy and use it as a lever of growth with internal and external audiences."
"The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth."
"Schema markup has been on the radar of SEO experts for some time now. Now's the time for any local business to raise its schema game."
"The launch was heralded as a new brand journalism model: Unlike most brand-owned publications that serve to drive traffic to the company website, Van Winkle’s was an independent editorial venture with a long-term goal of generating revenue through ads."