From the Fields
“Data journalism is one of the newer trends among content marketers,” says Ashley Carlisle. She’s right, and I’d add this: It’s perhaps the surest way to turn the “content” in your content marketing into newsworthy, highly-quoted articles that receive a ton of attention, draw backlinks, and have immense long-tail SEO benefits. Interestingly, data journalism is a realm where content marketers within companies have an edge over traditional journalists because of their proximity and access to often proprietary data.
This issue couldn’t be complete without the news of Facebook attempting to “battle fake news,” as Sheera Frenkel over at BuzzFeed News put it. This is a glimpse into the future of social media ethics; platforms that were built to connect people are now where those people get their news. Who takes editorial charge, and how?
I felt inspired after reading this piece from Megan Radogna at Parse.ly, an analytics platform that helps digital publishers gain important insights into their readers. Essentially Parse.ly is pairing up with university journalism students to show them how to be better data-driven storytellers.
There are a bunch of reasons why I found this an important piece. Most fitting for Content Land is how nearly all of these marketers are high-level writers, storytellers and, of course, former journalists.
I have no idea what this article—robotically attempting to be about journalism and content marketing—is trying to do, and I don’t want you to click it unless you’re interested in learning the following: How not to write for SEO / How not to write a press release.