From the Fields
"If it’s true that 20% of articles create 80% of the results, then why aren’t we focused more on these performers? The problem is that we usually don’t know which articles are the real heroes. To find out, we need to do an audit."
"Through the partnership, Reddit staffers will help find and flag original stories written by Reddit community members for Time editors, who will tell those stories and compile the results in an article series that will publish every Thursday."
"But VR isn’t just about a 360° view. While immersive technology can enhance a story, a well-crafted and powerful narrative is still essential when storytelling in VR."
“The first thing I see is people don’t agree with what it is you’re trying to accomplish with content marketing."