From the Fields
Clint Evans and Joshua Lee of Stand Out Authority highlight how content marketing is, in part, about the forgotten dimensions of readers wanting to learn and writers needing to promote.
This piece from Louise Marsland over at Bizcommunity is worth the read for the introduction alone. The PR industry is a great example of the marriage between journalism and content marketing. When PR works, it’s because it blends the best of both fields.
This fantastic piece from Erin Nelson about how journalism can inform content marketing captures many of the intersection’s nuanced aspects.
Once again Lauren Quaintance makes Content Land, this time because she’s teaching the intersection (of copywriting, journalism, and content marketing) at Miami Ad School. Here’s to more classes like this springing up throughout high schools and institutions of higher education.