From the Fields
"Forget PR firms, find and pitch relevant journalists daily all on your own."
This is a writer (Andy Maslen) who puts quotation marks around the term content marketing. Still, there are some great points to ponder here.
"A better standard is needed to hold tech companies that are moving into the media and entertainment space accountable, and it's coming."
“Who are you here for, really? I can look any reader in the eye and say, ‘I get up every day thinking about you and how to make your life better.’”