From the Fields
"The blurring of boundaries between formal journalism and writing that clones the form to increase brand awareness, inform customers about services and boost product sales does not serve journalism well, despite the arguments of marketers that everything is directed at the same customers."
Understanding how Facebook views branded content may help journalists and content marketers refine their own definition.
"While tackling original research isn’t necessarily easy, it’s worth the effort – and it’s something I consistently suggest to people looking to build their audience."
"CrossCheck, a collaborative factchecking effort that, over 10 weeks, debunked 60 misleading and false stories."