From the Fields
I'm frequently asked about which metrics are the most important to track for journalism and content marketing. So I wrote about it.
"There's an interesting trend where many journalists eventually gravitate towards the marketing sector."
"Linkedin’s content evangelists describe a three-step process that starts with the headline 'Think like a journalist.'"
“As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react in a crisis to avoid brand damage.”