From the Fields
"If you’re struggling to get the results you anticipated with content marketing (e.g., traffic, links, conversions), don’t beat yourself up. Content marketing is an ongoing process that typically requires numerous iterations until success is achieved."
"Many of us in journalism talk a lot about creative storytelling. We turn to GIFs and charts, vertical video and embedded tweets.
"I laud these efforts to break up the traditional 750-word, inverted pyramid that has defined “the article” for so long. But, while we’re getting more creative, I worry we’re not actually being more inventive."
"For the next two weeks, digital publishers will be pitching advertisers at the NewFronts. One of the themes they’ll be emphasizing this year: Spend money with us because your ads will be safe here."
"What this means is that the Times has a direct communications channel with its users in a walled garden that Facebook and Google, the giants of digital advertising revenue, cannot touch."