From the Fields
"In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel."
"Yet another pressing workforce issue with significant detrimental effects on the quality of America’s fourth estate has lurked subterranean this whole time, attracting seemingly zero attention: how many of America’s top young journalists aren’t entering journalism."
"When most people think of content skills, they think of storytelling, brand journalism, ideation and other right-brain content creation capabilities. Analytics typically does not make the list."
"Media companies typically don’t create the new patterns on any new device. Those are through technology and platforms enabling those. We need to work with them to our best advantage."