From the Fields
I love this piece from Amy Klein over at The Content Strategist. You may not necessarily agree with all of it, but her contrarian viewpoint is crucial for understanding where journalism and content marketing might not intersect.
Often the best way for journalists and content marketers to learn from each other is to study juxtaposed, field-specific examples. This great piece from Jillean Kearney over at Business 2 Community offers an opportunity to do exactly that.
Lynne Clendenin and David Stuckey of Oregon Public Broadcasting nail it in this piece for Current: “As engaging and informative as multimedia can be, it leaves journalists crossing their fingers that their target audience will come to the site and stay long enough to explore.”
The tendency to pounce exists in both the journalism and marketing industries. Journalists want to break a story first, and marketers want to grab the benefits of riding the wave of a trend. John Lloyd, co-founder of the Reuters Institute for the Study of Journalism at the University of Oxford, offers a different perspective.