From the Fields
It's true. Great stories often struggle to get the attention they deserve because they look amateur when shared. Ryan Craggs offers up some great advice in this one.
"For managers and marketers alike, the power to calculate what customers might be worth is alluring."
Facebook is changing faster than those of us in journalism and content marketing, and the only way to adapt is to stay informed. Mari Smith is the leading voice on Facebook marketing and this interview with her is worth a listen.
"...I realized that marketing as a discipline has a penchant for dichotomies. For the most part, I can see why we have them – they help us simplify things. But in a world with complex and fast-paced market environments and systems, does it make sense for us to always go for simplification?"