From the Fields
"Brands repeatedly invest in content creation for the sole purpose of SEO. This sometimes-myopic approach fails to generate journalistic content that can supercharge a company’s customer retention, reputation management, PR, and brand tone."
"Other popular theories were that Facebook’s preference for video over text posts and for publishers that are using its Instant Articles format over regular links is disadvantaging some."
"While your digital marketing team may have slightly different goals, the five SEO KPIs I describe here have proven to be the most common (and most important) for the many clients I’ve worked with."
"While there haven't been any big jumps recently – suggesting this change is due to steady adoption of HTTPS and not a major algorithm update – the end result of a year of small changes is dramatic. More and more Google results are secure."