From the Fields
This has carryover for content creators everywhere: "If there is an interesting question about how we got a particular story or how we thought about it, Backstory gives us a good opportunity to share that information with the reader."
"Despite these issues, news organizations are still pushing ahead with creating VR content, in part because doing so helps brand them as innovative and forward thinking...."
If you don't yet know about Joey Marburger, study up. He's at the tech frontier of journalism and content marketing, and he's showing his impact at The Washington Post.
"And on the immediate horizon, three days of NFL Draft TV coverage will be complemented with even more online (which can be personalized to match a fan’s favorite team)."
The lesson: Think how your big work can be segmented to win a niche.