From the Fields
"We asked newsrooms and ad agencies what they are doing today that they weren’t doing a year ago. Turns out quite a lot! This new RJI series will highlight some of the innovations and experiments we discovered and share what leaders are learning along the way."
“'Our marketing now looks to keep up with our journalism,' FT chief communications and marketing officer Darcy Keller said."
"'I think what startups are able to do better is experiment,' he said. 'Media institutions are less able to try different technologies or try different business models. New startups are able to just go in and create something new.'"
"Journalists often agonize over how to tweet, and rightly so. For many of us, Twitter is the most personal point of contact with audiences."