From the Fields
Branding is such an integral and often neglected part of journalism and content marketing. In this piece, Twitter takes us into their own thoughts on branding. It's a rare glimpse, and worth a read.
A Facebook spokesperson said: "We are testing a complementary feed of popular articles, videos, and photos, customised for each person based on content that might be interesting to them."
"For as long as I’ve been in the industry, publishers have been too focused on what is ultimately the wrong question: Do we hold on to today’s revenues or invest in tomorrow’s?"
"I think the good thing that happened to journalism was that thousands of voices of people, who are just as smart as the staff of The New York Times and The Washington Post and The Wall Street Journal, got a chance."