From the Fields
"Five years ago, the term 'brand newsroom' sounded like an oxymoron. But as disruptive advertising grows more taboo, large corporations are taking a cue from media outlets on ways to connect with target audiences."
"Great journalists always put the audience first. They are providing a service; they are educating, informing, and sharing information. Content marketers can do exactly the same thing..."
"The videos, which get an average of 1.4 million views each, have become the Guardian's testing ground for creative storytelling on Facebook, using dynamic imagery, colours and movements to produce 'thumbstoppers' – content that makes audiences stop and watch when scrolling through their newsfeeds."
“The way people create content is changing to be from text to photos and videos,” said Connor Hayes, product manager for Facebook stories. “This is in turn changing the way they’re sharing with one another and interacting online.”