From the Fields
"In the old advertising-supported publishing world, journalism was what mattered most. In the new adtech-supported publishing world, content is what matters most."
"One thing that we have learned over the past few years is to stop worrying about the newspaper and focus on all the fantastic technology that digital opportunities offer."
"Email drip campaigns can be powerful and effective ways to build a loyal audience and share your great content with prospects and customers. But they can also fail miserably."
Growing an audience within a Facebook Group is increasingly becoming a way for journalists and content marketers to build and engage a community of readers. Here's a good story from Ricardo Bilton about how Spaceship Media made it work.