From the Fields
Aaron Orendorff, a Forbes Top 25 Marketing Influencer, drops some truth in this one: "...with most brands there’s a painful disconnect between the words 'social' and 'social media.'"
"The question now for Twitter is whether a service that doubles as a global news ticker and water cooler can seize this moment...."
"In addition to uncovering reasons for clicking on news, the authors also learned why people avoid clicking on news."
"Some 83% of those businesses say they believe [video] gives them a good return on investment. This makes sense, given that 79% of consumers would rather learn about a new product or service through video than reading text on a page."