From the Fields
Establishing a Code of Ethics isn't an issue discussed much in content marketing. This is a perfect example of how the old guard of journalism offers many lessons for those brands beginning to see themselves as a media company.
"The scaffolding of American journalism, a basic bulwark in our apparently delicate system, is crumbling," says Kathleen McLaughlin.
Cristian Worthington of MediaVidi speaks in absolutes in a way I'm a bit uncomfortable with, but nonetheless this piece is at the intersection of journalism and content marketing.
For those traditional journalists just beginning to explore the transition to content marketing, Jennifer Goforth Gregory's piece may shed some light on your concerns about pay.
"Williams said its mission was to fix what he viewed as the broken world of journalism and create a new model."