From the Fields
"Here’s an uncomfortable truth for many: The rise of Breitbart, the alt-right news site that helped propel Donald Trump into the White House, can teach journalists a lot about how to build audiences..."
I've long been a fan of Sujan Patel, and in this piece he addresses an oft-neglected issue: the building of trust. In addition, he offers some practical tips (including how to email others) that can collectively work together to help both journalists and content marketers grow their audience.
Elizabeth Balboa, Benzinga Staff Writer, breaks down the changes in journalism and (of course) how journalists are finding solid positions in other sectors.
As journalists and content marketers, it's important to know what's happening in all aspects of the publication process. This includes how URLs are formed. This piece by Danny Sullivan, Founding Editor at Search Engine Land, is a good read for those interested in learning about how Google's recent changes will impact URLs.
Those in content marketing often call it "news jacking," and this news tool makes it quite easy to see which stories major publishers are leading with, which stories readers are eating up -- and therefore which stories you may want to find your own angle on. If anybody gives Kaleida a try, I'd love to hear from you.