From the Fields
Joe Lazauskas, Editor-in-Chief at Contently, sees two camps forming as it relates to the future of content marketing: Journalists vs. Content Marketers. That’s right, “vs.” There’s a tension forming between both camps, and Lazauskas does a great job framing it (be sure to watch the short video as well).
For those in content marketing, or with a passing knowledge of SEO, it might seem odd that a major media outlet makes the news for something many companies in other sectors have taken seriously for years now. But here you go: The Washington Post, in finally moving away from its horrendous 8-second page loading speed back in 2013, is moving to the forefront of modern journalism thanks to its obsession with mobile speed.
“It’s been well-chronicled. The long death-rattle of local journalism,” says Paul Hagey of Hagey Media. In a piece that caught my attention, Hagey highlights the important work of Jes Wolfe’s team at Hoodline, “a media-tech company built around community” that now boasts offer 400,000 readers each month. Hoodline appears to be a brand-new model for journalism, using community as the source to build the valuable resource.
In what I’ve come to see as a classic piece (published December 2014) about the journalism and content marketing fusion, Michael Meyer writes about the overlap of both industries—and potential challenges that may arise. At the heart, as the title suggests, is journalism’s concern about content marketing. Instead, and as the time since this article’s publication has made clear, each field has far too much to learn from the other to waste time worrying.