From the Fields
If you don't know what Featured Snippets are, this piece at Larry Kim's WordStream will be your one stop shop for understanding and capturing them. It's a glimpse into the future of search engine optimization, which means it has immense value for journalists and content marketers alike.
Liz Spayd of The New York Times breaks down what traditional editorial processes used to look like, and how they're changing to meet the dynamic new needs of a modern publication. If the Times is revamping their editorial process, it's likely something for your team to think about as well.
The fusion between journalism and content marketing strengthens by the day. “We are interested in developing the largest collection of premium digital ad products,” said Ms. Nelson. “If we can sync up with other premium publishers, you can have scale without having to sacrifice trust. That doesn’t exist in the market today.”
How much should you get paid? When is it worth pushing to get paid as a writer? If you're a subscriber to Content Land, it's likely because you've made some (or all) of your living putting pen to paper. This piece at Nieman Lab is an interview with Manjula Martin by Laura Hazard Owen, and it's worth a read.
This tweet from Stephen Ghigliotty is for a class from the University of Toronto that promises to teach "the art and science of brand journalism." As journalism and content marketing continue coming together, we're likely to see more and more universities offering up such courses.