From the Fields
This piece by Andrew Littlefield has become one of my all-time favorite articles at the Content Marketing Institute. Interviews have been the cornerstone of my own journalism career, and Littlefield, who works on the marketing team at Ceros, showcases many of the practical insights content creators of all types can incorporate into their content strategies.
I personally consider Andy Crestodina a content marketing master. In typical Crestodina fashion, this piece contains various layers of complexity. Whether you're just thinking about conversion rates or consider yourself an expert at improving them, this article will contain something of value to you.
For reasons mentioned in the article, India's potential to become the global digital marketing leader is something all of us in journalism and content marketing should have a basic understanding of. I wrote this longform profile interview for The Huffington Post in the hopes of casting light on an issue that, in my opinion, typically isn't given the attention it deserves.
This type of news wouldn't typically make Content Land, but when I saw that nine major newspaper publishers—including Hearst and the Chicago Sun-Times—have bought into it, I figured it worthy of inclusion. As a content consumer, you're likely going to see "Headlines Network" content in your face, so here's the story behind it.
Marcus Baram, senior news editor at Fast Company, gives continuing coverage of Facebook's journey from flat-out denying it's a media company to now (almost) embracing its true self. This piece sits squarely at the intersection of social media and journalism. Baram put it like this: Facebook Journalist Project "sounds a hell of a lot like journalism."
Content Land can't exist without the brilliant, scrappy writers who are out in the world thinking and writing. Click the headline to send them a congrats Tweet.