From the Fields
Considering social media's role in the rise of fake news, this is big. Facebook is "going to do hackathons with news organizations, support journalism conferences and meet regularly with media companies to solicit input and feedback."
Content Land subscribers know I believe 2017 will give rise to closed groups as a way to better engage with readers. But it's not the only way. This is perhaps the greatest (and certainly the most radical) way any journalism organization has found to highlight and form a community for its audience. The Washington Post, in my opinion, remains at the forefront of the journalism and content marketing fusion.
The answers in this article by James Breiner are obvious, but they're worth repeating. This is one realm where the journalism industry as a whole is lagging far behind what's happening in content marketing.
It's quite difficult to truly have a step-by-step guide for such a research-based writing process, but this piece at Search Engine Journal by Anna Francis, content manager at Search Laboratory, does a great job creating a simple framework to follow.
I hate to hate on Medium. Really, I do. They bravely tried to create a disruptive new publishing model, and I think their attempt to do so will usher in a new wave of insights that will allow the journalism and content marketing industries to get closer to something that rewards both readers and writers. But Laura Hazard Owen's subtitle here asks the question I often think about:
"What happens to the publishers who gave up some measure of their independence for the platform?"