From the Fields
If you're on this newsletter and haven't yet read Disrupted from cover to cover, consider this your 2017 homework. It's a fundamental read if your work resides anywhere on the journalism / content marketing spectrum. It's also available as an audiobook (narrated by Dan Lyons himself). Here's a great review from Nancy Franklin.
I'll never understand why startup and marketing communities became enthralled with Medium. The posts can look beautiful, sure, but you're quite literally outsourcing your content to a domain you don't own and have little control over.
In his piece at Bloomberg View, Leonid Bershidsky offered this brilliant quote: "Writing to which people will subscribe is not a commodity. It's rare and expensive."
"Journalists must be specialists, not generalists, or the public won’t be served," says Jill Geisler in this article for Columbia Journalism Review.
The lesson for those in content marketing: What's your specialty? If you haven't given yourself space to carve out that answer, try to do so by end of month.
Ask yourself: What website am I working hard to build?
Hold that answer and know this: Your hard work will be better rewarded if you're securing that site over HTTPS. I love that Quartz thought this important enough to actually write a piece about.
The Brand Storytelling podcast by Newsmodo featured journalist turned content marketer Angela Tague. In this piece, and in the podcast episode, she shares some insights I know you'll find value in.
Dan Woods is all over the intersection of journalism and content marketing. Here's a quote:
"While content marketers have long recognized that the marriage of commerce and content is essential, it’s taken the past 20 years for institutional publishers to grasp the concept."