From the Fields
Lee Procida has rolled out a new site called Reassociated Press. The tagline: "Where journalism meets marketing." He personally reached out to me about this piece, and I think it's worth your time checking out.
This is simply a link to the homepage of Investigative Reporters and Editors (IRE). If you're a journalist, even if only part-time, this is a resource you may find worth the cost (it's $70 for an annual membership).
First, you'll be supporting an important industry. We soon will have a POTUS who is at once bringing experts at fake news production into senior roles on his team while working hard to convince the American public that real news is fake. This sets the perfect stage for what is likely to become a vicious tenure of government-driven propaganda. Second, the resources provided by IRE are fantastic. They have a ton of member-only tip sheets as well as educational videos about how to improve your skills in data journalism.
Need an example for how to use the closed chat mentioned in our feature article this week? Look no further. Lauren Katz covers how Vox did it. Here's one quote that stood out to me: "We’ve learned that a Facebook community can be an incredibly productive space for our readers to go through a shared experience together — and for us at Vox to interact with our audience in a completely new way."
I love this piece from David Cohn, Senior Director at Advance Publications. We rarely think about how our CMS (Content Management System) impacts our work, but it does. We shape our stories around its functionality; its limits immediately become our limits. I'm reminded of how Jack Kerouac, feeling restrained by writing in square sheets, typed On The Road on a giant 120-foot-long scroll.
This is a must-read for journalists and content marketers about why click-bait is bad for both the reader and the writer. Quote: "A focus on meeting the needs of an audience with great content is the strategy that outlives black-hat SEO or tricks that take advantage of imperfect algorithms."