From the Fields
"The Times now has more than three million digital-only subscriptions and more than four million total subscriptions, which is twice as many as at the peak of print."
"And journalists continue to die with little hope of justice; it is as simple as that."
"The total addressable market (TAM) aware of whatever the challenge is will be exhausted. Any marketing effort only focused on identifying existing demand will inevitably go from extraordinary to average to poor."
"What many modern marketers refer to as 'touch points on the customer journey' is blossoming into an intriguing, transdisciplinary academic field referred to as 'organizational frontlines' (OF)."