"Our tool helps shift some of the burden of witnessing," says Reg Chua, Executive Editor of Data and Innovation at Reuters. The tool, publicly discussed here for the first time, is referred to as the "Reuters News Tracer." It's a glimpse into the future of how journalism will leverage technology to collate, create and market content.
And don't forget this: Reuters isn't just in the news game. They've also built Reuters Content Solutions, "a full service, custom content studio."
The journalism industry thrives on being first and on tapping into what their audience is craving. For those in content marketing: How can you do something similar? Are you using social listening strategies to simply stay informed, or to inform?
To celebrate our 10th issue, we're featuring a guest post. Lexie Lu of Design Roast believes the content marketing mantra "think like a media company" applies to lean startups as much as it does to large brands. Here's why.
Whether you've spent your career in journalism or content marketing, you've likely felt the rush when the first comment on an article comes in (and the anguish of having to moderate absurd comments). Well, Christie Aschwanden and her team at FiveThirtyEight dove into why commenters comment. You'll want to read and share this one.
I don't agree with all of Lewis DVorkin's piece, especially when he writes "Content marketing aka native advertising aka brand journalism is the new thing"—those terms are not synonymous, nor are they "new." But he's the Chief Product Officer at Forbes Media, and he lays out some brilliant thoughts about the intersections between journalism and digital marketing.
Luis Fabregas opens with "We're ready for a new chapter. You are holding the last print edition of the Pittsburgh Tribune-Review," but this quickly becomes a rather motivating read into how this small team of journalists are moving into the future of digital journalism and marketing.