From the Fields
It’s rare to see sponsored content done well. This piece from Imani Mixon for Relevance offered some fundamental insights about the intersection of journalism and content marketing, including this gem: “It’s no coincidence that just about every #marketer in your social feed alludes to their journalistic past.”
“I come from a journalism background,” says Steven Watkins, Chief Content Officer at Government Marketing University. A beautiful part of this interview is when Watkins mentions how the “public service” mindset he brought to journalism carries over to his work in content marketing.
Typically it’s the major media companies who roll out content marketing initiatives to create an additional revenue stream. But here’s a glimpse into how the smaller news organizations can do it. Hint: Create a free “VIP Event” with free food.
This piece at Newscred is over a year old, but its insights hold up now as good as they did then. As Kylie Jane Wakefield said in this article, when it comes to journalism and content marketing “many of the same rules should be applied.”